In October 2015, after the removal of a 25lb Desmoid tumour and the repair of burst bowels, Peter turned to cannabis to help with pain relief, nausea control and appetite stimulation. After discovering the extent to which cannabis has led to a reduction in opioid use and a vastly improved quality of life, Peter became an ‘accidental advocate’ for medical patients in Canada. He currently serves as a board member at Canadians for Fair Access to Medical Marijuana, where he advises on strategic communications and government relations.

Since Peter has turned his writing practice towards the cannabis sector, he has authored several local and national opinion pieces, and developed working relationships with a number of Canadian Licensed Producers and other industry players. Making use of his intimate understanding of the medical cannabis sector, its rules, regulations and players, Peter strives to produce high quality content for related businesses and advocacy organizations.

Peter welcomes media interviews about the cannabis sector in Canada, and is available for speaking engagements on topics ranging from his personal experience with cannabis as a medicine to education events for a wide range of audiences.

A recent example of Peter's work is the June 2018 feature article in the trade publication Public Sector Digest, "Canada's New Cannabis Regime":

“While many communities will be focused primarily on enforcement of regulations, the ones who spend time, money, and energy on balanced and effective staff training programs will ultimately be the municipalities who come out on top.”
— Peter Thurley, Canada's New Cannabis Regime, Public Sector Digest, June 2018
 A member of the Office Spaced: Cannabis at Work panel at the Grow Up Expo and Conference, Peter addressed some of the concerns patients have when sharing with their employer about their medicine. Niagara Falls, Oct 7, 2017

A member of the Office Spaced: Cannabis at Work panel at the Grow Up Expo and Conference, Peter addressed some of the concerns patients have when sharing with their employer about their medicine. Niagara Falls, Oct 7, 2017

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“The federal government has only announced $10-million for research – when they’ve announced nearly $275-million for law enforcement. So there’s a real lack of research funding “
— Peter Thurley, Mar 29, 2018, on the Mike Farwell Show, 570 News

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